Monster truck show colorado8/28/2023 ![]() ![]() ![]() Last year, Monster Jam held more than 350 shows in 134 venues spanning five continents, according to, including first-time shows in Saudi Arabia, Singapore, Brazil and China.Īnderson isn’t the only driver of Grave Digger. Monster Jam, however, has the potential to nearly double its annual global audience of 4.5 million by embracing female drivers - and fans - in the historically male culture of motorsports. circus in May 2017, while many of its other properties seem fixed in both age and gender appeal by their subject matter. A decade ago, Feld Entertainment bought Monster Jam and other motorsports properties from promoter Live Nation for $175 million.īut Feld, which produces Disney on Ice, Disney Live and others shows, shut down its ailing Ringling Bros. It’s also vital for Monster Jam’s continued relevance.įounded in 1992, Monster Jam has channeled and cultivated the enduring popularity of marquee monster trucks like Bigfoot into a multimillion-dollar touring, TV and toy brand. 9-11, the gender of the drivers has become its own selling point. Besides the fact that Anderson’s father is Grave Digger creator Dennis Anderson, or that her brothers Adam and Ryan are monster-truck drivers, Monster Jam’s first point of sale is its “family-friendly” nature (as in, “the most family-friendly, action-packed motorsport in the world,” according to a press release).Īnd on its latest Triple Threat Series tour, which visits the Pepsi Center Feb. ![]() “My dad has had such a legacy in Monster Jam and my family has gotten so much respect from other drivers, so I don’t have to fight for anybody to count me in.”įamily matters to Monster Jam. “I don’t really feel uncomfortable in a male-dominated setting or sport,” said Anderson, 20, who started driving Grave Digger last year. Overall, 15 of the popular brand’s drivers are women - including 20-year-old Krysten Anderson, who steers fan-favorite Grave Digger. Monster Jam, the colorful monster-truck tour that has transformed countless tiny gearheads into lifelong motorsports fans, is most certainly a male-dominated arena.Ībout 100 men drive the 57 official trucks listed on Monster Jam’s website, which feature aggressive names like Avenger, Devastator and Rammunition.īut look closer and you’ll also see trucks named Wonder Woman, Scarlet Bandit and Wild Flower. Saturday, July 29th 2023 Home Page Close Menu ![]()
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